September 19, 2019 1 Comment

How do our choices shape us?

In behavioural economics they call this phenomenon Choice-Induced Preference Change. When you make a choice between two things that you like, AFTERWARDS, you tend to like what you chose MORE and like what you rejected LESS.

1 Comment

  • Jurgis

    This is very interesting.. Indeed, where do our preferences come from? We have to form them at some point. Doesn’t this often happen at the very time at which we make an active choice?


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