behaviour change Tag

why does it feel so good to be someone’s coach

We prefer to give (rather than receive) advice; why?

How do our choices shape us?

In behavioural economics they call this phenomenon Choice-Induced Preference Change. When you make a choice between two things that you like, AFTERWARDS, you tend to like what you chose MORE and like what you rejected LESS.

cool paper in 3 minutes (3)

by Ali Shiravand Dynamic norms promote sustainable behaviour, even if it is counternormative Gregg Sparkman & Gregory M Walton. Psychological Science 2017 Telling someone that “Lots of people do X” sometimes persuades them to do the same. This paper shows that saying “More and more people are doing X” is an even stronger persuader even when doing […]